Hawkeye Pricing

Every price, reviewed every night. Not once a year.

Hawkeye uses AI agents to help distributors and manufacturers with thousands of SKUs find the prices worth raising and get them into the ERP, so margin stops leaking between price reviews.

Get a demo

A packaging equipment maker approved 60 price changes in one meeting.

Hawkeye recommends price changes based on your data.

Heater element, 240V

Why: Cost rose from $5.38 to $6.13 in March and the price never followed. Margin fell from 38% to 29%.

+$3,100 a year in margin

Vacuum pump vane

Why: Its margin is 31% against a 44% median in the Vacuum Parts group. It is the only price in the group that hasn’t moved since 2024.

+$2,400 a year in margin

Solenoid valve, 24V

Why: It sold 46 times to 19 customers last year on a price set in 2022. Every other valve in the line has gone up twice since.

+$1,900 a year in margin

When distributors and manufacturers come to us, they say:

“Sales are up, margins are down, and we’re at risk of missing our profit target. We know some prices are too low. With 8,000 SKUs, we can’t find which ones.”
“We’ve tried raising prices 1% here, 2% there. We gain on some items and lose on others, and we can’t tell which.”
“We only refresh our margin recommendations once a year. By then we’re already behind, reacting to historical data when anything could change within a year.”

Hawkeye: pricing agents for catalogs too big to price by hand.

Every day or week, your team gets a short list of specific price changes, each with the reason written out. They approve the ones they agree with in one meeting. The new prices are in your ERP the next morning.

  1. 1

    Hawkeye reads your ERP every night: every invoice, every cost, every price. Its agents look for a cost that moved under a price that didn’t, a customer still paying a price set eight months ago, and five customers paying five different prices for the same item.

  2. 2

    The agent finds the price and explains it. A fixed rule sets the number, inside the floors and caps you choose.

  3. 3

    You approve the ones you agree with. Hawkeye writes them to your ERP that night, then tracks every sale at the new price so you can see what each change brought in.

A packaging equipment maker approved 60 price changes in one meeting.

“We have about 5,000 parts. Supplier increases, tariffs and freight eat into margin slowly, and you don’t always see it. We used to answer with broad increases, which raised prices on parts that didn’t need it.”

“Hawkeye shows us the specific parts where costs have outrun our prices, and why. We approved 60 changes in one meeting, and they were in our ERP the next day.”

“Now we review a new batch every week. We only touch the parts where costs got ahead of us, and we can see what each change brought in.”

Brad Elsten, CFO, VC999 Packaging Systems

83prices written to the ERP in two weeks, zero errors
1 dayfrom approval to the new price in the ERP
$153Ka year in added margin from the changes identified and approved so far

See which of your prices are wrong.

We run Hawkeye on a year of your invoices and walk you through the top price changes. You pay a one-time setup, then a share of the extra margin that shows up on your invoices.

Get a demo